Saturday, May 21, 2016
Among the business communication textbooks currently on the market, Bovee and Thill lead the field. Their three textbooks are Business Communication Today, Excellence in Business Communication, and Business Communication Essentials.
Why Bovee and Thill Business Communication Textbooks Set the Standard by Which Other Textbooks Are Judged
Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication, from the earliest days of digital communication via email and instant messaging through multiple generations of online and social media and now to the profound changes that mobile communication is bringing to the business world.
Up-to-date coverage that reflects today's business communication practices and employer expectations. Technological advances, globalization, shifts in employment models, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today's workplace, the business communication course needs to address these contemporary skills, issues, and concepts. You can count on Bovee and Thill to provide you and your students with up-to-date coverage and materials.
Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don't just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.
Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed the challenges of communicating with mobile audiences, employer restrictions on social media, and the use of Twitter in the job search process.
Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today's workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they'll need, not just read about them in some anecdotal fashion.
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About Me
- Jennet Nash
- I was born to try on pretty dresses and to write. I do both. Most days. Using my super power writing skills for good instead of evil. I'm a blogger.
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- In Chile, Wal-Mart Adapts to Local Tastes to Reach...
- Chinese Manufacturing Surveys Show Lingering Weakn...
- US stocks struggle as energy companies fall with o...
- Wal-Mart Needs to Grow Overseas, and China's the B...
- Female CEOs see pay rise, but numbers remain small...
- Clueless Legislators Deter Smokers From Vaping - R...
- To be a fully developed person (and leader), you n...
- Filmmaker wants to kick Hollywood's doors open for...
- Banks make it easier to split tabs - Denton Record...
- Gaye LeBaron: The man behind Sonoma County's first...
- Branding “From the Inside, Out”: Two Important Con...
- Former Daily News writer Gerald Collins dead at 88...
- Former Daily News writer Gerald Connors dead at 88...
- Facebook drops news outlet input in 'trending topi...
- WAYBACK WEDNESDAY: Montgomery Ward closure was end...
- Wisconsin company sued over break policy for Musli...
- Female CEOs see pay rise, but numbers remain small...
- How a fresh perspective helped this venerable prin...
- Making vacations meaningful - Moorpark Acorn
- Asian markets down slightly as investors wait for ...
- LSJ staff honored in Michigan AP contest - Lansing...
- Risky? Yes, but regular folks are putting cash int...
- Free Press wins top AP editors awards - Detroit Fr...
- Teaching Business Communication: Which Texbook Sho...
- Summer of the road trip - Denton Record Chronicle
- Havertown resident Glen Macnow to be inducted into...
- Teaching Introduction to Business Emphasizing Visu...
- Unloved bull market: It's been a year since latest...
- Privacy Fears: Panel Has Advice for Drone Operator...
- 'Pursuit of Happyness' Author Gives Best Advice to...
- Risky? Yes, but regular folks are putting cash int...
- Facebook's CEO meets with conservatives on reporte...
- Laredo announces executive level retirement, promo...
- Study finds high rate of repossessions in auto tit...
- Some Productivity Apps to Check Out!
- Stocks sink, erasing gains from a rally the day be...
- Stocks Lower in Morning After Sizable Gains the Da...
- Another ambulance owner is charged with Medicare f...
- Gazette earns 17 awards in state AP contest - Chil...
- Travelers' troubles - Denton Record Chronicle
- Success & the Art of Developing Your Inner Coach
- Leveraging LinkedIn in Your Job Search
- Nissan and Scandal-Hit Mitsubishi in Talks on Part...
- Best Business Commun
- Are You Creating, or Removing, Barriers for People...
- Best Business Commun
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