Friday, May 20, 2016
Do you struggle to get your students to read 700-page textbooks while you try to fit an ever-expanding array of topics into your limited class time?
Bovée and Thill's Business in Action offers full, 20-chapter coverage like other leading textbooks, but does so with a high-efficiency format that is 20 percent shorter.
The secret to this student-friendly approach is the concept of Exhibits That Teach. Business in Action has more than 150 unique diagrams and quick-reference tables that present vital concepts more efficiently and more effectively than long, intimidating blocks of text.
Business in Action covers all the fundamentals you expect but also continues to lead the way with unique topical coverage and new ways to address important subjects.
Mobile communication and connectivity are revolutionizing business, and Chapter 1's discussion of the technological environment explains why mobile is such a disruptive technology. Aspects of mobile are integrated throughout the 8th Edition, from job search apps to mobile commerce to security and privacy concerns.
With the spread of contingent workforces, talent markets, virtual organizations, and the “gig economy,” many of today's graduates will spend some or perhaps all their careers working outside traditional organizational structures. They will need to define their personal brands and take greater responsibility for their professional growth. Business in Action helps them understand this new world of work and how they can prepare themselves to succeed in it.
The rise of social media has redefined the relationships between companies and their stakeholders, and marketing communication is a great example of this fundamental shift. Companies that cling to the old 4P's idea of unidirectional promotion are out of sync with today's social marketplace, where consumers demand to be active participants in a free-flowing conversation about products, brands, and the companies behind them. Business in Action replaces the outdated concept of promotion with the new social communication model that reflects show today's successful companies interact with customers.
Each chapter is divided into six concise segments, each with its own Learning Objective. Each segment focuses on the most essential concepts and terminology to help students achieve that particular objective before moving on. The consistent structure simplifies course planning and class time allocation for instructors, and it helps students organize their reading, review, and test preparation.
Each chapter segment concludes with a comprehensive Checkpoint that helps students review and reinforce what they've learned in manageable doses, rather than reviewing an entire chapter at once. With this approach, each learning objective is addressed as a mini-chapter within the chapter, which helps students absorb new concepts in small, carefully metered segments and get confirmation before moving on to the next segment.
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About Me
- Jennet Nash
- I was born to try on pretty dresses and to write. I do both. Most days. Using my super power writing skills for good instead of evil. I'm a blogger.
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- In Chile, Wal-Mart Adapts to Local Tastes to Reach...
- Chinese Manufacturing Surveys Show Lingering Weakn...
- US stocks struggle as energy companies fall with o...
- Wal-Mart Needs to Grow Overseas, and China's the B...
- Female CEOs see pay rise, but numbers remain small...
- Clueless Legislators Deter Smokers From Vaping - R...
- To be a fully developed person (and leader), you n...
- Filmmaker wants to kick Hollywood's doors open for...
- Banks make it easier to split tabs - Denton Record...
- Gaye LeBaron: The man behind Sonoma County's first...
- Branding “From the Inside, Out”: Two Important Con...
- Former Daily News writer Gerald Collins dead at 88...
- Former Daily News writer Gerald Connors dead at 88...
- Facebook drops news outlet input in 'trending topi...
- WAYBACK WEDNESDAY: Montgomery Ward closure was end...
- Wisconsin company sued over break policy for Musli...
- Female CEOs see pay rise, but numbers remain small...
- How a fresh perspective helped this venerable prin...
- Making vacations meaningful - Moorpark Acorn
- Asian markets down slightly as investors wait for ...
- LSJ staff honored in Michigan AP contest - Lansing...
- Risky? Yes, but regular folks are putting cash int...
- Free Press wins top AP editors awards - Detroit Fr...
- Teaching Business Communication: Which Texbook Sho...
- Summer of the road trip - Denton Record Chronicle
- Havertown resident Glen Macnow to be inducted into...
- Teaching Introduction to Business Emphasizing Visu...
- Unloved bull market: It's been a year since latest...
- Privacy Fears: Panel Has Advice for Drone Operator...
- 'Pursuit of Happyness' Author Gives Best Advice to...
- Risky? Yes, but regular folks are putting cash int...
- Facebook's CEO meets with conservatives on reporte...
- Laredo announces executive level retirement, promo...
- Study finds high rate of repossessions in auto tit...
- Some Productivity Apps to Check Out!
- Stocks sink, erasing gains from a rally the day be...
- Stocks Lower in Morning After Sizable Gains the Da...
- Another ambulance owner is charged with Medicare f...
- Gazette earns 17 awards in state AP contest - Chil...
- Travelers' troubles - Denton Record Chronicle
- Success & the Art of Developing Your Inner Coach
- Leveraging LinkedIn in Your Job Search
- Nissan and Scandal-Hit Mitsubishi in Talks on Part...
- Best Business Commun
- Are You Creating, or Removing, Barriers for People...
- Best Business Commun
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